Is our media balanced or biased

Is our media balanced or biased

“There are two sides to every argument.” “There are two sides to every coin.” May sound like clichés and are clearly truisms.

But truisms rarely receive an airing in our media and I think that the Brexit debate or debacle strongly endorses this.

You would think if you were an editor or producer that you would focus on presenting news or topics in a balanced format. After all, the audience is an intelligent, sentient lot who generally do not react well to moralising. We expect bias whereby a newspaper will have a leaning to a political party and that most of the content will reflect this

News coverage on radio and TV tends to encourage their reporter to present an aggressive, argumentative, polemical stance whereby all their questions are negatively challenging and therefore vehemently defending the opposite view. They feel that passively listening and allowing the interviewer a neutral platform might portray an appeasing persona and not appeal to the audience who is ‘looking for a fight’.

Feedback from the populace

So, media, treat your audience not sententiously but rather as people who spend their lives reviewing choices, options and balances. People who are not unfairly prejudiced, fanatically inflexible or truculent but malleable who make decisions based on experiences, knowledge,  discussion and debate

Perhaps to get started try this:

The advantages of Brexit are …..

The disadvantages of Brexit are ….

The advantages of the status quo are …..

The disadvantages of the status quo are ….


Now apply this balanced formula to the next news item or topical discussion and you might ‘wow’ or even shock the audience.

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Brexit or Wrexit


Let’s go for Brexit

Change is good in today’s fast forward, tech driven environment. It keeps us flexible and adaptable in outlook and mentality, ready for the new.

We are one of the most powerful and successful nations in the world. We did not achieve this status by hanging on to the coat tails of others. We have always been independent in outlook and action. The City leads the world in finance as it trades on a global basis, not just focusing on the European market. We have tenaciously held on to our own currency which is an endorsement of our wish to do it our way. No other European country can replicate our position as a key member of the Commonwealth of nations. We are not insular like the “Europe only perspective”. We reach out globally and our laws, trading and commercial partnerships mirror image that openness.

We are popular with tourists and immigrants because we have a tolerant and welcoming culture. Britishness is synonymous with fair play, openness and opportunity.

Brexit allows us to continue to develop and manage our rich culture and uniqueness. Only we should manage our borders, laws, money and how we spend it. We cannot expect over 20 countries to have the same laws, dynamic, culture, entrepreneurial mentality, outlook, ambition and future perspective.

Brexit helps us to throw off the shackles of political insularism and once again take our dominant position on the world stage without interference.

Let’s go for Wrexit 

I have used a derivation of wreck it for the Remainers. Before the vote the Leavers were perceived as the wreckers.

So what are the advantages of remaining? The flip side to all my points stated above could equally be the corollary  to support the Remainers. The fact that we are one of the  world leaders and a recognised economic powerhouse with a go-to culture and  with a legal system which is recognised as an enviable universal model  all these achievements have been developed whilst we have been a member of this apparent claustrophobic, dogmatic, self-opinionated club, the EU. Some people might say, considering our global dominance achieved under this ogre, then let’s have more insularism, dogmatism and opinionatedness. Why spoil a good thing? Change should never be just for changes sake.

My reflections

Being in the ‘real world’ for many years and having interviewed over 25,000 candidates from all sectors of society and industries and experienced recessions and  ‘boom’ periods first hand my personal view would be less judgemental and less predictive.  Cutting through the political rhetoric and posturing, my experience tells me that both arguments are meritorious. The change will not be dramatic but rather developmental. The trading base may change its emphasis but it is critical that the 27 countries of the EU must recognise individually or collectively that we are on a world trading stage. Bumpy rides are inherent of the world dynamic.  And as part of a collective club called the EU or on our tod we shall have to create and implement policies which have a global reach and are empathetic for a more disparate and discerning  audience. Today’s markets are technology led, fast forward where change is endemic. We need to promote a nimble, flexible and opportunistic culture.  Adopt and acknowledge that reality and we are all winners whether in the Brexit or Wrexit arena.

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Socialising with friends and their personality

Whether you enjoy the evening out will be decided more by your personality and the personality type of your friends.

My 4 personality types behave and react in very different and individual ways. The Influencer type, the Supporter type, the Analyst and Creative types manifest very distinct personas in terms of how they react and interact with friends.

The Influencer will have enjoyed the evening if they have had the opportunity to ‘grandstand’. They thrive on positive recognition and will want to be the centre of attention. Their conversation will be self-centred and dotted with stories of their achievements and events with a positive reflection. The Influencer is good pub company if you need to keep the conversation going and enjoy extrovert characters who do the talking.

The Supporter is a people person. They are sensitive to the needs and reactions of others. They dislike contention and will enjoy the evening when the conversation is animated and cheerful. They are political and like gossip especially when it relates to colleagues at work: “Did you hear what ….?” They prefer to go to the pub with friends they know well and are nervous about meeting strangers as, unlike the Influencer, spontaneous conversations are not their forte.

The Analyst is reserved in company. Speak when you are spoken to or when you have something to say would be their motto. In terms of interactions they might find the Influencer too talkative and perhaps a bit too pushy. Unlike the Supporter whose conversations are mostly people centric, the Analyst prefers non-people subjects – mechanics, drones, astronomy, financial markets might be good starters. Debating is good. Mindful that their thinking process suits rationalisation and deduction, their preferred pub company is of a similar mentality.

The Creative is like the Analyst in that they are focused on task rather than people situations. Creatives love to evaluate and discuss the merits of scenarios. Their talents and skills may be based on music, products, graphics, literature, art or buildings. If you can identify their particular genre and encourage them to elaborate then you are in for a very stimulating evening.

So next time you are off to the pub with your friends you can now enjoy accessing all the different personalities and make people-watching your next round.

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Leaders must now focus on the small picture

Today’s commercial environment is dominated by technology. The ‘big picture’ priority  is out and the detail is in.

Marketing has changed its focus from people centric one-to-one interaction to concentrating on analysis as the dominant underwriter for business planning. SEO is now central and foundational to developing future strategy. Leaders must get very involved and interrogate the data. Hands-off is now hands-on. Leading from the front is now leading from the middle, a key factor endorsed by the recent tsunami of scandals where the Boards were claiming ignorance of the detail. Not good enough –leaders sitting in ivory towers and adopting a dictating persona has no place in today’s fast forward, ever changing, dynamic workplace.

The successful leader will adopt the ‘playing captain’ stance and gain the positive support of their team. There will be no shocks as they are ‘in the mix’ and understand the technology, the operatives and the outcomes in terms of integrity and context.

My title “Leaders must know the small picture” emphasises that the ‘I am the boss’ mentality is about to be replaced with a collaborate modus operandi and for boss substitute facilitator.

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Trump – the better presidential choice?

 So the fight is over. I say ‘fight’ because the media has presented the election as a truculent contest rather than a debate on comparative issues. And, as an aside, my blogs endorsing how the media is normally ‘off beam’ is again endorsed since, like brexit, they predicted the loser to win.

Trump has been accused of making extreme comments which can be construed as insulting and derogatory to factions of the community. The media were missing the outcome of these remarks with their literal interpretation. To Trump it is electioneering and his extreme comments were aimed to captivate a frustrated populous, frustrated with the political posturing of the opposition where playing to the audience seemed their sole preoccupation.

The election outcome replicates a similar scenario when Maggie Thatcher became Prime Minister of the UK. Many of her voters did not embrace her politics but thought the country needed a proactive, opinionated leader to take us out of the apathetic doldrums due to the accommodating, appeasing and spineless style of the Opposition.

Trump may be the better choice. If Clinton had won, the Trump camp would be stymied from giving vent and expression to their feelings of being ignored, undervalued and without a voice. Their cauldron of frustration and anger levied at the inept, political merry-go-round has put down a marker and said, though we may not agree with all his promises, at least he is not from the Establishment and we can now hope for a better America.

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Employment Opportunities and Brexit

The future looks good for UK opportunities. We are opening up our trading platform and increasing our target audience from about 500 million to multi-billion.

Globalisation has long arrived and we are already trading on a world stage. We shall be released from the protectionism of the EU and its collective club members. We have had to break loose. We are too entrepreneurial to be suffocated within a claustrophobic, self-centred, multi-nation environment.

We did not leave to spite or do harm to the EU. We want them to do well. It’s in our interest. But just as keeping sterling was not an accidental choice and the fact that we have built up a world financial powerhouse, we need to be free to further develop, compete and grow using our individual expertise and style. At the same time we shall continue to welcome workers with needed skills to retain our global competitiveness.

And to the doom-mongers, have courage. The opportunities are vast. Technology dictates we are on a world stage and recognises this exciting and dynamic phenomenon. We have just thrown off some shackles which were holding us back.

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Brexit’s positive outcome means the media need help – they’re still in denial

It is fascinating when we read media articles commenting on Brexit and how performance figures distort the picture.

The majority of the voters put their tick in the ‘out please’ box. These include MPs, judges, economists, professors, MDs, truck drivers, barristers, civil servants, trade, catering and manual workers to list just a few.

So we would say an informed representative collective of voters intelligently decided that the country would be better off outside the EU.

Yet media articles are working from the opposite premise. Rather than quoting news and progress as endorsing the majority consensus, they most always work from the premise “Despite Brexit (meaning, wrong choice) our exports continue to….. “ rather than, ‘The Brexit decision again confirms the positive outcome of …..”

Shall I tell them or will you?

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Trump – what is his personality type?

As a head hunter and executive career coach I have spent my working life defining personalities and after over 25,000 interviews I have identified 4 distinct personality types – the Influencer, Supporter, Analyst and Creative.

People perform to type. Know the type and you can know and empathise with their actions and policies. The American presidential candidates are a perfect endorsement of this.

Trump is a classic Influencer.  He is not good at the detail. He will always talk about the ‘big picture’. Whilst Clinton will focus on the journey, Trump will concentrate on the destination.

Influencers are big business developers and money is their goal and it is important that others know that. They are showy and believe if you have it, flaunt it. There is no point in false modesty. It is not accidental that a huge skyscraper is known globally and branded Trump Tower nor, when he lands to address an election rally, that the Trump logo is clearly visible in ostentatious lettering on the side of the aircraft.

Ego is critical to Influencers and they will defend it vehemently if challenged. They are inspirational and have an emotive following. Trump will want to dominate and will be a poor listener in terms of communication style. He will talk a lot and very often the subject of communication will be “me”.

Clinton’s personality type is Analyst and she will not be able to create the spontaneous rhetoric of Trump. Trump is predominantly a people person and will seek to ‘move’ the crowd through emotive promises. Clinton is predominantly a non-people person and focuses firstly on the task. So her electioneering concentrates on policy and she endeavours to rationally undermine Trump’s logic.

Trump will appeal to the voter who is fed up with the political status quo, who fancies change and reacts positively to “follow me”, “can do”, “let’s go” leadership – we can focus on the big policies now and how high the wall should be later.

Clinton will appeal to the rational, policy-focused type. And though many may not agree or relate to her persona, they will be nervous about what they think are the vacuous claims of the Trump camp and, through Hobson’s choice, vote democrat.

For Trump vote – “Let’s go, let’s go! Follow me! We’ll have a great time!”

For Clinton vote – “Politics, policy and no change. Steady as she goes!”

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Referendum and its Aftermath

Leavers to win

In or out the repercussions will be dynamic. Leavers to win will force a new perspective on many issues. The WHO (World Trade Organisation), ignored during debates (arguments) will present itself as the largest global trading platform for new trading opportunities.

The go-it-alone will galvanise a national spirit of “let’s show them” and create an atmosphere of liberation.

Non-Europeans who are dealing with the UK will feel that the association is more  ‘true Brit’ and not convoluted or contaminated with European, self-indulgent interference.

There will be massive government reshuffling and the winners will be scoring Brownie points over the promoters of Armageddon if we leave. Political, social and economic developments whether positive or negative will have the ownership of the In or Out brigade, depending on whether the outcome confirms their historical pontification.

Past Treasury projections will be blown out of the water and credibility lost. Future budgets will be contested on all their assumptions and the Chancellor will now be reluctant to pose with the red box in case it provokes ridicule.

The Leavers will continue to quote the analogous stats which were marched out as proven facts to substantiate the Remain’s case. They will gloat in their inaccuracies and irrelevances.


Remainers to win

If, on the other hand, the Remainers win they will have a field day. “I told you so” will permeate all their future commentary and dialogue.

We can now get on with business and more deeply appreciate the benefits of being a positive member of this great European Club. Stronger together is the maxim: collective negotiating and real democracy in action.

MEPs feel vindicated and they can now get on with their real job of meetings, talkings, friendships, socialising and pointless office moves.

However, the Remainers will have a real challenge in generating enthusiasm for their success. Their celebrations will have a certain vacuous component as the win means no change and an ‘as we were’ result.

The aftermath for the winners/losers

I believe that the Remain camp will win the race and that the Leave crew will obtain a significant slice of the vote.

I think the problem for the Leavers is that their new journey is not predictive. Unlike the Remainers, for example, they cannot quote Treasury figures, however speculative. To date they keep drumming on about this £350 million per week we will have in our pocket. But what do we do with it? They believe they have a new journey to make but it is like having a satnav and not having the postcode.

Remain will win at a price. The EU has been held up to scrutiny and failed the test. Remainers and Leavers are now more aware of the extravagances, the workings and the often spurious outcomes this distant cosy Club produces. They will now not be so tolerant.

Other member countries will not have enjoyed the torture and uncertainty the renegade Brits have put them through and the voice it has given their own dissenters. And when Blighty comes back to the table and asks for a few favours to appease the ‘rabble’ back home, “Non!” will resonate throughout the agenda.


Winners or losers on June 23rd?

Not really. Just the beginning of a lumpy roller coaster ride for the Government, the EU and a more disgruntled electorate.


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Your personality will do the voting on the 23rd

pollingIn my publication ‘your lowe profile’ I have identified 4 distinct personality types which determines how people behave and I have identified the voting preference of each type below

The Influencer will be persuaded by the extrovert, upbeat, can-do, let’s go measure.If the message is positive with tangible beneficial outcome and they also relate to the messenger then they will tick their box

The Creative will judge on the presentation, the platforms and the argument.

The Supporter trusts or distrusts, likes or dislikes. They focus on the personality rather than the content. So if David Cameron or Boris fits their profiling, they are ‘in’.

The Analyst doesn’t do showmanship unlike the supporter and Influencer if the case stacks up deductively or rationally, you have their vote.

I proport then that how people vote on the 23rd June will be predominantly determined by personality type.


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